Welcome to the Subject Matter Health Research Lab privacy policy page. We respect your privacy and commit to protecting your personal data. This Privacy Policy will inform you about our policies and procedures on the collection, use and disclosure of any information you provide when you visit the Website. By accessing the Website, you agree to the collection and use of the information You provide in accordance with this Privacy Policy.

All information You provide is kept confidential by Subject Matter and will not be sold, traded, released, shared or distributed to any other individuals, organizations or agencies without prior consent or notification.

This privacy policy does not cover personal data provided to the Subject Matter by participants in research studies conducted by the Lab. Information about privacy for participants can be reviewed in the study consent form.

Interpretation and Definitions

Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

• Subject Matter (referred to as either “The Lab”, “The Team”, “We”, “Us” or “Our” in this privacy policy) refers to Subject Matter Health Research.
• Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.
• Country refers to Canada
• Device means any device that can access the Website or related social media profiles, such as a computer, a cell phone or a digital tablet.
• Personal Data is any information that relates to an identified or identifiable individual (for example: name, email).
• Service Provider means any natural or legal person who processes the data on behalf of Subject Matter. It refers to third-party companies or individuals part of Subject Matter to facilitate the Website, to provide the Website on behalf of Subject Matter, to perform services related to the Website or to assist Subject Matter in analyzing how the Service is used.
• Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
• Website refers to Subject Matter, accessible from www.subjectmatter.ca and all other related social media profiles and presences
• You refers the individual accessing the Website, or the company, or other legal entity on behalf of which such individual is accessing or using the Website, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using the Website, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

• Email address
• First name and last name
• Phone number
• Messages shared in forms
• Usage Data

Usage Data

Usage Data is collected automatically when using the Website.

Usage Data may include information such as Your Device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of the Website that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Website by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Website or when You access the Website by or through a mobile device.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on the Website and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze the Website. The technologies We use may include:

• Cookies or Browser Cookies: A cookie is a small file placed on Your Device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of the Website. Unless you have adjusted Your browser setting so that it will refuse Cookies, the Website may use Cookies.
• Flash Cookies: Certain features of the Website may use local stored objects (or Flash Cookies) to collect and store information about Your preferences or Your activity on the Website. Flash Cookies are not managed by the same browser settings as those used for Browser Cookies. For more information on how You can delete Flash Cookies, please read “Where can I change the settings for disabling, or deleting local shared objects?” available at https://helpx.adobe.com/flash-player/kb/disable-local-shared-objects-flash.html#main_Where_can_I_change_the_settings_for_disabling__or_deleting_local_shared_objects_ 
• Web Beacons: Certain sections of the Website and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Lab, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain sections and verifying system and server integrity).

Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser.

We may use both Session and Persistent Cookies for the purposes set out below:

• Necessary / Essential Cookies:
  Type: Session Cookies
  Administered by: Us
  Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. Without these Cookies, we may not be able to provide the most optimal content for You on the Website.
• Cookies Policy / Notice Acceptance Cookies
  Type: Persistent Cookies
  Administered by: Us
  Purpose: These Cookies identify if users have accepted the use of cookies on the Website.
• Functionality Cookies
  Type: Persistent Cookies
  Administered by: Us
  Purpose: These Cookies allow us to remember choices You make when You use the Website, such as language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.

Use of Your Personal Data

Subject Matter may use Personal Data for the following purposes:

• To provide and maintain the Website, including to monitor the usage of the Website.
• To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication regarding updates or inquiries.
• To provide You with news and general information about research, updates, services and events unless.
• To manage Your inquiries, to attend and manage Your inquiries to Us.
• For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve the Website, products, services, marketing and your experience.

We may share Your personal information in the following situations:

• With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of the Website, or to contact You.
• With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.
• With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside, such as leaving comments on posts.
• We may disclose Your personal information for any other purpose with Your consent.

Retention of Your Personal Data

Subject Matter will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

Subject Matter will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of the Website, or We are legally obligated to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at Subject Matter’s operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your provision of information represents Your agreement to that transfer.

The Team will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

Disclosure of Your Personal Data

Law enforcement

Under certain circumstances, Subject Matter may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

Subject Matter may disclose Your Personal Data in the good faith belief that such action is necessary to:

• Comply with a legal obligation
• Protect and defend the rights or property of Subject Matter
• Prevent or investigate possible wrongdoing in connection with the Website
• Protect the personal safety of Users of the Website or the public
• Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Children’s Privacy

The Website does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent’s consent before We collect and use that information.

Links to Other Websites

The Website may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party’s site. We advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page. We will update the “Last updated” date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, You can contact by visiting this page on our website: www.subjectmatter.ca/contact